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Mark Harmon

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Conference Proceedings
Harmon, M., Hovland R., & Park J. Seong (2014).  Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.
Conference Paper
Harmon, M., & Bates B. J. (2014).  Global News on the Cheap: Options for PSM to Expand Global News Coverage.. RIPE@2014 - Public Service Media Across Boundaries.
Journal Article
Harmon, M. (2013).  The 'Luntzification' of the Health Care Debate. Electronic News Division AEJMC. 7(3), 126-140.
Conference Paper
Harmon, M., & Bates B. J. (2013).  Using Conjoint Analysis to Identify Audience News Values.. International Association for Media and Communication Research conference.
Conference Paper
Bates, B. J., & Harmon M. (2011).  Unbundling Local News Preferences: Measuring Value via Conjoint Analysis. Midwest Association for Public Opinion Research conference.
Book Chapter
Stovall, J. G., & Harmon M. (2009).  Broadcast News Writing. Writing for the Mass Media.
Book Chapter
Harmon, M. (2009).  Video News Releases. (Sterline, C., & Anderson T., Ed.).Encyclopedia of Journalism.
Conference Paper
Harmon, M. (2008).  Affluenza Effects in a Broad Context: Six Further Tests of the TV-Materialism Link. 30th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Journal Article
Harmon, M., & Cruz-Camara N. (2008).  Does Affluenza Spread Quickly? A Historical Case Study from Spain. International Journal of Media and Cultural Politics. 4(1), 
Conference Paper
Harmon, M., Bates B. J., Chambers T., & McClung S. (2008).  Public Opinion about Broadcasting's Public Interest Obligations: Diversity, Localism & Ownership. American Association for Public Opinion Research.
Bates, B. J., Harmon M., Hubbard G., McClung S., & Chambers T. (2008).  Public Opinion on Public Interest: Radio Audience Perceptions of Localism & Diversity. American Association for Public Opinion Research Conference.
Harmon, M., & Cruz-Camara N. (2007).  Affluenza and Spanish Television Viewers. 29th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Book Chapter
Harmon, M. (2007).  Affluenza: Television Use and Cultivation of Materialism. (Hovland, R., Woburg J., & Haley E., Ed.).Readings in Advertising, Society, and Consumer Culture. 81-91.
Journal Article
Harmon, M., & Foley D. (2007).  Meet the Press Congressional Guests: 1947-2004. Electronic News. 1, 121-133.
Conference Paper
Harmon, M. (2007).  Non-Presidential Newspaper Endorsements: 2002, 2004, and 2006. Midwest Political Science Association convention.
Journal Article
Harmon, M. (2007).  Papers Endorse Incumbents Four-to-One over Challengers. Newspaper Research Journal. 28(3), 65-75.
Harmon, M. (2006).  Affluenza: A World Values Test. The International Communication Gazette. 68, 119-130.
Conference Paper
Bates, B. J., Harmon M., Wells S., & Gee C. (2006).  Katrina and the Waves: College Audience News Information Seeking at times of Prolonged Disaster Coverage. annual conference of the Midwest Association for Public Opinion Research.
Bates, B. J., Harmon M., Wells S., & Gee C. (2006).  Katrina and the Waves: News Information Seeking at times of Prolonged Disaster Coverage in College Populations. Midwest Association for Public Opinion Research Conference (MAPOR) 2006.
Harmon, M. (2006).  Non-Presidential Newspaper Endorsements, 2002 and 2004. Newspaper Division Association for Education in Journalism and Mass Communication national convention.
Harmon, M., & Muenchen R. (2006).  Semantic Framing of the Iraq War, Sept. 11th to Oct. 11th, 2002. 28th Annual Research Symposium, College of Communication and Information, UT.
Harmon, M. (2006).  Thirty Years Locked in Pandora’s Box: Weirum v. RKO. Law Division Association for Education in Journalism and Mass Communication national convention.
Harmon, M. (2006).  TV Market and Congressional District Mismatches: Effects on Campaign Spending and Election Outcomes. 8th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Journal Article
Harmon, M. (2006).  TV Market and Congressional District Mismatches: Effects on Campaign Spending and Election Outcomes. Feedback, online journal of the Broadcast Education Association.
Conference Paper
Harmon, M., & Luther C. A. (2006).  U. S. Network TV Newscasts and the Vietnam Veterans Against the War: an historical case study in media and Social Movement Theory. 28th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Conference Paper
Harmon, M., & Dearmon D. (2004).  Playing Favorites: Clear Channel Air Play and Touring Clear Channel Artists. Media Management and Economics Division Association for Education in Journalism and Mass Communication,.
Conference Paper
Harmon, M. (2003).  Bias: How Bernard Goldberg Got It So Wrong. 25th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Conference Paper
Harmon, M., Fontenot M., & Bates B. J. (2003).  Non-Commercial Broadcaster Choices Under the New Rules for Political Time. 25th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Journal Article
Harmon, M. (2003).  Tooth and Nail: A Tough Sheriff's Battle in Tennessee. Campaigns & Elections. 24, 22-25.
Conference Paper
Harmon, M., Varecka A., & McClung S. (2002).  Accuracy in Local Television News. 24th Annual Research Symposium, College of Communications, University of Tennessee.
Harmon, M. (2002).  Cultivation of Materialism: international exploration of the link between TV viewing and materialist values. International Association for Mass Communication Research.

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