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Graduate Courses in the College of Communication & Information

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

ADVT 500 Thesis

1-15 Credit Hours
Grading Restriction: P/NP only.
Repeatability: May be repeated.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 502 Registration for Use of Facilities

1-15 Credit Hours
Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.
Credit Restriction: May not be used toward degree requirements.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 510 Advertising and Society

3 Credit Hours
Analysis of advertising as an institution in a free-enterprise democratic society and its relation to social, legal, cultural, and economic institutions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 520 Advertising and Communications Theory

3 Credit Hours
Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 530 Advertising and Public Relations

3 Credit Hours
Nature, scope, and application of research function to advertising and public relations decisions.
(RE) Prerequisite(s): Statistics 531 or equivalent.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 530 Advertising and Public Relations Research

3 Credit Hours
Nature, scope, and application of research function to advertising and public relations decisions.
(RE) Prerequisite(s): Statistics 531 or equivalent.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 540 Advertising Decision Making

3 Credit Hours
Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 560 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development, secondary and quantitative data also used.

Graduate

ADVT 561 Social Media in Advertising and Public Relations

3 Credit Hours
Practical and analytical skills necessary to create, evaluate and execute social media campaigns. Emphasis on on-line reputation management, ethical/legal/privacy issues and evaluating digital technologies.
Cross-listed: Same as Public Relations 561.

Graduate

ADVT 590 Project

3 Credit Hours
Capstone project under guidance of faculty. Application of principles from previous course work.

Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 597 Independent Study

3 Credit Hours
Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Must be a graduate student.
Registration Permission: Advanced undergraduate students who wish to be considered must seek permission of instructor.

Graduate

CCI 501 - Orientation to Graduate Study

1 Credit Hour
Overview of the communication and information discipline. Orientation to resources needed for successful graduate study.
Grading Restriction: Satisfactory/No Credit grading only.

Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor

Graduate

CCI 540 - Communication Theory

3 Credit Hours
Overview of theory-building process and theories in communication.
Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor.

Graduate

CCI 605 - Philosophical and Theoretical Foundations of Communication and Information

3 Credit Hours
An overview of the philosophical presuppositions and theoretical frameworks that have informed the fields in communication and information.
Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level – graduate.

Graduate

CCI 611 - Statistical Design and Analysis for CCI Research

3 Credit Hours
Methods of statistical analysis of data in Communication and Information. Begins with a review of basic probability and descriptive statistical concepts, then moves to consider statistical inference and hypothesis-testing, focusing on regression and ANOVA. Emphasizes the use and interpretation of statistics in communication and information research.
Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level –graduate.

Graduate

CCI 620 - Communication and Information Professional Development Seminar

1 Credit Hours
Seminar examining the role and scope of communication and information teaching, research and other professional development topics.
Repeatability: May be repeated. Maximum 3 hours.
Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level – graduate.

Graduate

CCI 631 - Quantitative Communication and Information Research Methods I

3 Credit Hours
Introduction to quantitative approaches to research in the fields of communication and information. Theoretical underpinnings of the different approaches are reviewed.

Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level –graduate.

Graduate

CCI 635 - Qualitative Communication and Information Research Methods I

3 Credit Hours
Introduction to qualitative approaches to research in the fields of communication and information. Theoretical underpinnings of the different approaches are reviewed.
Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level –graduate.

Graduate

CCI 640 - Advanced Communication and Information Research Methods

3 Credit Hours
Topics in communication and information research design, methodology, analysis. Methods intensive.
Repeatability: May be repeated. Maximum 12 hours. Registration Restriction(s): Minimum student level – graduate.

Registration Permission: Consent of instructor.

Graduate

CCI 650 - Social Media, Technology, and Society

3 Credit Hours

Explores social media's influence on society, organizations, and individuals. It discusses the enabling technologies which encompass a wide variety of formats and which allow users to easily cross platforms. The theories and methods used to study social media are critically analyzed and discussed.
Registration Restriction(s): Minimum student level – graduate.

Graduate

CCI 697 - Independent Study

3 Credit Hours
Directed research in a topic of mutual interest.
Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Minimum student level – graduate.
Registration Permission: Consent of instructor.

Graduate

JREM 500 Thesis

(1 -15 Credit Hours) Grading Restriction: P/NP only.
Repeatability: May be repeated.
Credit Level Restriction: Graduate credit only
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

JREM 502 Use of Facilities

(3 Credit Hours) Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.

Credit Restriction: May not be used toward degree requirements.
Credit Level Restriction: Graduate credit only
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

JREM 510 International Journalism

(3 Credit Hours) Studies the development and impact of international and trans-national media systems on journalism today. Examines the implications for reporters, editors, and publishers in print, broadcasting, cable, satellite, and the Internet as well as the effects on audiences, societies, global cultures, and political economies. Comparative analysis of media, media practices, and flow of information throughout the world.

Credit Level Restriction: Graduate credit only.
Registration Restriction: Enrollment is limited to graduate students.

Graduate

JREM 512 Research Methods

(3 Credit Hours) Applications of communication research techniques for management. Gathering and analysis of data for assessing media audiences and message impacts.

Credit Level Restriction: Graduate credit only.
Registration Restriction: Enrollment is limited to graduate students or consent of instructor.

Graduate

JREM 515 Adv. Reporting Across Media

(3 Credit Hours) Developing good story ideas, researching them, and translating them into suitable material for news in print, broadcasting, cable, and the Internet. Using video and graphics to reinforce the story concept. Considering the needs of the media and the audience. Theories of how content changes as the medium changes.

Graduate

JREM 520 Seminar in Political Communication

(3 Credit Hours) 520 Seminar in Political Communication – Relationships among mass media, public relations and government and their roles in democratic society. Governmental public relations, political campaigns, coverage of military, executive, legislative and judicial branches of government, special interest groups and public access to government information.

Graduate

JREM 522 Seminar In Journalism Issues and Theory

(3 Credit Hours) Discussion of the important issues in journalism from a variety of theoretical viewpoints. Study of the basic literature on theory involving journalism (print, broadcasting, cable, and the Internet) and its application to current problems.

Graduate

JREM 525 Public Opinion

(3 Credit Hours) Role of press in developing and influencing public consensus. Social theories of public opinion and analysis of media’s response.

Cross-listed: Same as Public Relations 525

Graduate

JREM 530 Mass Comunication Law in Democratic Society

(3 Credit Hours) Advanced study of legal issues in journalism across the media. Constitutional interpretation of First Amendment rights. The evolution of the theory of press freedom in the United States. Principles and case studies in communication law. Analysis of court opinions and regulatory policies. Discussion of legal research. Examination of the impact of globalization and new technologies on the traditional values of the First Amendment.

Graduate

JREM 550 Writing and Editing Projects

(3 Credit Hours) Specialized writing or editing interests: agriculture, politics, labor, finance, science, technical, general publications.

Registration Permission: Consent of instructor.

Graduate

JREM 555 Seminar In Technology and Economics of Media and Information Systems

(3 Credit Hours) xamines how economics and technology shape development and operations of media and information systems. Focus on industry structures, market definitions, and the impacts of emerging completion. Implications of emerging technologies on costs, market definitions, and supply and demand characteristics. Discussion of emerging/new media and implications on existing systems. Comparison of traditional and emerging industries, markets, and models.

Credit Level Restriction: Graduate credit only

Registration Restriction: Enrollment is limited to graduate students or consent of instructor.

Graduate

JREM 556 Seminar in Mass Media Health Communication

(3 Credit Hours) Methods, problems, theories, and issues of communication in health field. Media’s reporting of health issues. Setting of media’s health agenda; strategic uses of media in social marketing efforts; public communication of complex social/medical issues. Discussion of relevant communication theories including uses and gratifications, reasoned action, health belief model, social cognitive and framing.

Graduate

JREM 560 Advanced Web Publishing

(3 Credit Hours) Electronic research and publishing. Social, legal and ethical challenges surrounding online publishing. Project planning and storyboarding techniques for designing and creating site on web.

Graduate

JREM 590 Project

(3 Credit Hours) Capstone project under guidance of faculty. Applications of principles from previous course work.

Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.

Graduate

JREM 592 Internship

(3 Credit Hours) Full-time (30-40 hours per week) work experience in news, production, or sales and management with non-university professional organization. Educational experience beyond that available at the university. Final term paper.

Credit Restriction(s): No retroactive credit for previous work experience

Graduate

JREM 597 Independent Study

(3 Credit Hours) Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Must be a graduate student.
Registration Permission: Advanced undergraduate students who wish to be considered must seek permission of instructor.

Graduate

JREM 680 Mass Communication Theory

(3 Credit Hours) Survey of major theories and studies in mass communication.
Cross-listed: (Same as Advertising 680 and Public Relations 680.)

Registration Restriction(s): Enrollment is limited to students in the College of Communication and Information or consent of instructor. Minimum student level – graduate.

Graduate

PBRL 502 Registration for Use of Facilities

1-15 Credit Hours
Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.
Credit Restriction: May not be used toward degree requirements.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Minimum student level – graduate.

Graduate

PBRL 530 Crisis Communication

3 Credit Hours
Emphasis on theoretical and practical applications to preparing for and engaging in crisis communication and management, including risk communication and issues management.
Credit Restriction: Students cannot receive credit for both PBRL 430 and PBRL 530.

Graduate

PBRL 590 Project

3 Credit Hours
Capstone project under guidance of faculty. Application of principles from previous course work.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.

Graduate

PBRL 597 Independent Study

3 Credit Hours
Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Must be a graduate student. 
Registration Permission: Advanced undergraduate students who wish to be considered must seek permission of instructor.

 

Graduate

PBRL 644 Advanced Quantitative Methods

3 Credit hours
This course extends the coursework and understanding of quantitative research methods from CCI 633 (or equivilant) b examining these methodologies in greater detail. Further, we will examine the entire research process- study design, data collection, data analysis, data reporting- and we will hone critical thinkingi nthis area through critiques of existing research. We will review and extend multivariate data analysis in SPSS.

Graduate