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Social Media Communication

Offered by the College of Communication & Information in partnership with the College of Business Administration’s Center for Executive Education

  • Duration: Three  Days
  • 2013 Dates: September 9, 10, 11, 2013
  • Class size: Limited to 12 participants

Participant Profile

This program is designed for mid-level managers who strive to enhance their skills and knowledge of social media.  The program will help participants how to better utilize social media in all situations.

Overview

All businesses and organizations are faced with the challenge of communicating with a constantly changing customer and client base.  New delivery systems make it possible for companies to communicate all over the world in real time.  The Internet and the development of social media are realities in today’s business world.  The more managers know about the effective uses Social Media the more they will be able to communicate with all constituents.  Techniques using Facebook, Flickr, YouTube, LinkedIn, Twitter, Plaxo, and others are quickly becoming important tools for businesses and organizations.  These tools can be used for communication, information, public relations, advertising, and public diplomacy.  A challenge for most companies and individuals in leadership positions is to stay abreast of the constantly changing field of new media.

Topics

  • What is Social Media and how does it work
  • Social Media ethics
  • Social Media tools and how to use them
  • Blogging
  • Assessing the useful of social media 
  • What are the best practices
  • How social media can help build brands
  • How to analyze social media
  • Search Engine Optimization and why it is important
  • What tools can be used to manage and assess social media components
  • Is it working
  • Building a plan and keeping it 

Key Objectives

  • To assess and define meanings and uses of social media 
  • To identify benefits of social media to organizations
  • To address specific opportunities and threats in using new media
  • To develop social media plans for business applications

Program Outline

Dr. Suzie Allard, Dr. Elizabeth Hendrickson & Dr. Courtney Childers

Day One  SOCIAL MEDIA, UNPLUGGED

  • Social Media 101
  • Ethics & Social Media
  • Tools of the Trade
  • Blogging

Day Two   LEARNING BY EXAMPLE AND PRACTICAL APPLICATIONS

  • Separating the Useful Tools from the Noise
  • Best Practices in Social Media  (examples from sports, celebs, & business)
  • Learning from Case Studies
  • Building Your Personal Brand

Day Three  THE NUMBERS GAME

  • Analytics & Big Data
  • Search Engine Optimization
  • Listening and Monitoring Tools
  • ROI: Is it Return on Investment or Influence?

Facilities

Classes are held in the state-of-the art classrooms of the Haslam Business Building at the University of Tennessee.

Contact Information

Dr.  Sam Swan, Professor and Director, Internationalization and Outreach, College of Communication and Information.
Office: 432 Communications Bldg.
1345 Circle Park Drive
Knoxville, TN. 37996
samswan@utk.edu
865-974-5123

Registration

TheCenter@utk.edu
865-974-5001
Register online at https://cobregister.utk.tennessee.edu/ClassRegistration/