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Effective Communication and Strategies

Offered by the College of Communication & Information in partnership with the College of Business Administration’s Center for Executive Education

  • Duration: Three  Days
  • 2013 Dates: November 11 – 13, 2013
  • Class size: Limited to 12 participants

Participant Profile

This program is designed for mid-level managers who strive to enhance their skills to deal with crises and the media.  The program will help participants how to better understand their customers and develop communication plans and campaigns in all situations.


Effective communication is vital at every level in an organization. Knowledge of information sharing and systems is critical for organizational success. This course will focus on the most compelling challenges faced by leaders today with practical, applied strategies for identifying the most effective communication and information techniques and mapping out the right paths for success. Communication and information skills and knowledge are essential elements to the success of effective leaders.


  • Communicating in groups and teams 
  • Information sharing and use across teams
  • Measuring communication in the workplace
  • Powerful information systems and interfaces
  • Effective negotiation and persuasion
  • Conflict and Stress Management

Key Objectives

  • Improve, leverage, and manage your communication strengths and skills
  • Build your leadership legacy through effective communication and information management
  • Provide influence and persuasion beyond authority
  • Communicate more effectively in the business environment
  • Understand the value and importance of information systems analysis and management
  • Make effective decisions under stress
  • Resolve conflicts through effective negotiation and communication

Program Outline

Day OneDr. Kenneth Levine and Dr. Suzie Allard

  • Communicating in groups/teams 
  • Information sharing and use across teams 

Day TwoDr. John Haas and Dr. Suzie Allard

  • Measuring communication in the workplace 
  • Powerful information systems and interfaces

Day Three   Dr. Kenneth Levine and Dr. John Haas

  • Negotiation and Persuasion 
  • Conflict and Stress


Classes are held in the state-of-the art classrooms of the Haslam Business Building at the University of Tennessee.

Contact Information

Dr.  Sam Swan, Professor and Director, Internationalization and Outreach, College of Communication and Information.
Office: 432 Communications Bldg.
1345 Circle Park Drive
Knoxville, TN. 37996

Register online at