Bruce Vanden Bergh is Advertising, Public Relations and Retailing Professor Emeritus, Michigan State University and former department chair.
He researches advertising issues relating to campaigning and elections, advertising and culture, consumer behavior, advertising creativity, television commercials and Super Bowl ads.
He is an expert in commercials, specifically Super Bowl ads. He is a well-known teacher and scholar who has been invited to present his work at The Smithsonian Institute in addition to being interviewed by NPR and other media on a regular basis. He has been a judge for the International Automotive Advertising Awards, the American Advertising Federation’s ADDYs and the Creative and Art Directors of Detroit (CADDYs) awards. His areas of expertise include advertising and culture, consumer behavior and advertising creativity.
Bruce Vanden Bergh received his BA in advertising/journalism from Rutgers in 1969 and his MS from the University of Illinois in 1970. He completed his PhD at the University of Tennessee in 1978.