CCI Research Presentations and Publications
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"Developing a Sponsorship Identification Transparency (SIT) Scale in the Age of Native Advertising". Marketing and Public Policy Conference.(2015).
"Got Game? An Investigation of Parents' Understanding of and Attitudes Toward Advergaming". American Academy of Advertising.(2011).
"Parents' Presumed Persuasion KNowledge of Childrens' Advergames: The Influence of Adverrtising Disclosure Modality and Cognitive Load". Journal of Current Issues and Research in Advertising.(In Press).
"A Parental Gender Perspective on Advergame Regulation: Moms Matter". Marketing and Public Policy Conference.(2011).
"Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),(2013).
"The Natives Are Restless: The Influence of Disclosure Modality and Cognitive Load on Parents' Attitudes Towards Chidlren's Advergame Regulation". Marketing and Public Policy Conference.(2014).
Engagement in information search. Why Engagement Matters: Cross-Disciplinary Perspectives and Innovations on User Engagement with Digital Media.(2016).
How does Interest in a Work Task Impact Search Behavior and Engagement?. Proceedings of the ACM SIGIR Conference on Human Information Interaction and Retrieval.(2016).
The Impact of Query Interface Design on Stress, Workload and Performance.. Proceedings of the European Conference on Information Retrieval (ECIR '15).(2015).