CCI Research Presentations and Publications
How Digital Reference is Impacting Librarians and Library Users. Online. 19, 82-88.(1998).
Intellectuals and Society in the Information Age. The New Presence: The Prague Journal of Central European Affairs. 16-17.(1998).
The Internet: Vehicle for Engagement or a Haven for the Disaffected?. (Johnson, T. J., Hays C. E., & Hays S. P., Ed.).Engaging the Public: How the Government and Media can Reinvigorate American Democracy. 123 –135.(1998).
An investigation of effective communication skills in the delivery of pharmaceutical services. annual meeting of the German Pharmaceutical Association.(1998).
Managing the new media: What Web Site decision-makers plan, know and believe. Annual Conference of the American Academy of Advertising.(1998).
Online and In the Know: Uses and Gratifications of the Web for Political Information. Midwest Association for Public Opinion Research annual convention.(1998).
Perspectives on Internet Issues: Introduction and Overview. Journal of the American Society for Information Science (JASIS). 49, 957-960.(1998).
Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.(1998).
The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication. (Muehling, D. D., Ed.).Proceedings of the American Academy of Advertising. 157-166.(1998).
Searching Behavior of the World Wide Web Resources: A Holistic Approach. Proceedings of the 61st Annual Meeting of the American Society for Information Science. 389-399.(1998).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).
Uses and Gratifications of the World Wide Web: From Couch Potato to Web Potato. The New Jersey Journal of Communication. 6, 21-40.(1998).
Using the Internet for Content Analysis and Survey Research. University of Tennessee College of Communications 20th Annual Communications Research Symposium.(1998).
Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.(1998).
The World Wide Web as a public relations medium: The use of research, planning, and evaluation by Web Site decision-makers. annual meeting of AEJMC, Public Relations Division.(1998).
The Data Dealers: Database Marketplace '97. Library Journal. 122, 28-36.(1997).
Determining the Strength of New Technology: The World Wide Web's Effect on the Advertising Industry. American Academy of Advertising annual convention.(1997).
E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.(1997).
Emotions of Online Searching. Knoxville Regional Health Librarians.(1997).
End-user searching of Web resources: Subject needs and zero-hits. Advances in Classification: Proceedings of the 8th American Society for Information Science SIG/CR Workshop. 73-85.(1997).
End-user searching of Web resources: Subject needs and zero-hits. In Proceedings of the 8th ASIS SIG/CR Classification Research Workshop.(1997).
Human Side of Computer Systems. Central Arkansas Library District,.(1997).
The impact of a technology-rich environment. Proceedings of the International Association of School Librarianship. 137-141.(1997).
In-Home Electronic Measurement of Television RCD Use. Journal of Broadcasting and Electronic Media. 41, 214-228.(1997).
Managing Scientific Journals in a Digital Era. Information Outlook. 1, 14-17.(1997).
A Retrieval System for Engineering Drawings. Special Libraries Association Annual Meeting.(1997).
Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.(1997).
Taming the Cyber Frontier: Techniques for Improving Online Surveys. Midwest Association for Public Opinion Research annual convention.(1997).
Trends in Scientific Scholarly Journal Publishing in the U.S.. Journal of Scholarly Publishing. 135-170.(1997).
Trusting the Media and 'Joe from Dubuque': Comparing Internet and Traditional Sources on Media Credibility Measures. Communication Technology and Policy Division of the Association for Education in Journalism and Mass Communication annual convention ..(1997).
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.(1997).
Affective and Cognitive Searching Behavior of Novice End-Users of a Full-Text Database. Journal of the American Society for Information Science (JASIS). 47, 276-286.(1996).
Is CD-ROM Obsolete?. Washington Library Association.(1996).
Changes in Technology and the Information Flow. Southern Medical Library Association, Memphis.(1996).
College Students' Use of Home Medical Test Kit: The Prevalence of Home Pregnancy Tests and Use as Minors. (Hill, R P., & Taylor C. R., Ed.).Proceedings of the 1996 Public Policy and Marketing Conference. 57.(1996).
The Discovery of the Perseid Meteors. Sky & Telescope. 68-71.(1996).
Electronic Publishing: A Study of Functions and Participants. (Williams, M. E., Ed.).17th National Online Meeting Proceedings. 375-384.(1996).
The Evolving Database Marketplace. Library Journal. 121, S68, S70, S72.(1996).
The Human Side of Computer Networks. Arkansas Library Association.(1996).
Information retrieval in cyberspace. Proceedings of the 1996 American Society of Information Science Mid-Year Meeting. 224-237.(1996).
Mass communication faculty on the Internet: Impact on productivity and collaboration. Media Management and Economics Division and Communication Technology and Policy Division of AEJMC.(1996).
Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. Association for Education in Journalism and Mass Communication Annual Conference.(1996).
On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.(1996).
Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. (Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.(1996).
Teaching reference via the Internet. 5, 10-16.(1996).
Transforming Online Searching For Tomorrow's Information Society. Florida Library Association,.(1996).
Trends in End User Online. Online World Annual Conference.(1996).