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CCI Research Presentations and Publications

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2006
McMillan, S. J., Kim J., McMahan C., & Fall L. T. (2006).  Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.
Carpenter, C., Holt A., & Ware L. (2006).  Analyzing crisis communication responses of stakeholders: The “hidden epidemic” of childhood obesity and U.S. food marketing. Southern States Communication Association.
White, C., & Lambert C. A. (2006).  Creating a cultural definition of public relations: A textual analysis of The New York Times. Public Relations Division of AEJMC.
Springston, J., Sallot L. M., & Avery E. J. (2006).  Crisis Communication and Travel. Handbook of Crisis Communication.
Kim, S., & Hovland R. (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
Fitzpatrick, K., & Palenchar M. J. (2006).  Disclosing special interests: Constitutional restrictions on front groups. Journal of Public Relations Research. 18, 203-224.
Palenchar, M. J., Wright E., & Lipscomb S. (2006).  Media coverage of chemical manufacturing accidents: Legal and medical representatives filling the crisis information void.. International Public Relations Research Conference.
Avery, E. J. (2006).  Murray Edelman. (Kaid, L. L., Ed.).The Encyclopedia of Political Communication.
Palenchar, M. J., & Crisp E. A. (2006).  A new typology of risk communication process variables.. Annual Meeting of the Association for Education in Journalism and Mass Communication.
Palenchar, M. J. (2006).  A social, narrative approach to risk communication. Extending Palmlund’s typology of risk roles.. Annual Meeting of the National Communication Association.
Palenchar, M. J., & Heath R. L. (2006).  Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research.. Annual Meeting of the International Communication Association.
Palenchar, M. J., Heath R. L., & Dunn E. (2006).  Terrorism and industrial chemical production: A new era of risk communication. Communication Research Reports. 22, 59-67.
White, C. (2006).  When the media are used to create a crisis: Lessons in What Not To Do. Annual conference of the International Communication Association.
2004
White, C. (2004).  Cause-related Marketing. (Heath, R. L., Ed.).Encyclopedia of Public Relations. 1, 118-120.
Palenchar, M. J. (2004).  Citizens advisory committees/panels. (Heath, R. L., Ed.).Encyclopedia of public relations. 1, 127-129.
Hovland, R. (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
Shaw, T., & White C. (2004).  Public relations and journalism educators’ perceptions of public relations. Public Relations Review. 30, 493-502.
Palenchar, M. J. (2004).  Risk communication. (Heath, R. L., Ed.).Encyclopedia of public relations. 2, 752-755.
Palenchar, M. J., & Heath R. L. (2004).  Risk narratives: Multicultural publics, roles and communication process perceptions. National Communication Association.
Palenchar, M. J. (2004).  Social construction of reality theory. (Heath, R. L., Ed.).Encyclopedia of public relations. 2, 780-783.
White, C., & Russell K M. (2004).  What’s so funny about public relations? An analysis of PR jokes and cartoons. 7th annual International Public Relations Research Conference.
2003
Noar, S. M., Zimmerman R., Palmgreen P., Allard S., Lustria M. L. A., Matuza M. L., et al. (2003).  Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.
Shaw, T., & White C. (2003).  Is media relations all there is to public relations? differences in perceptions between public relations and journalism educators. Public Relations Division of AEJMC.
Zimmerman, R., Palmgreen P., Noar S. M., Lustria M. L. A., Matuza M. L., & Allard S. (2003).  Sensation seeking and impulsive vs. rational decision-making as moderators of perceived effectiveness of HIV/STD public service announcements. American Public Health Association.
Palenchar, M. J., & Heath R. L. (2003).  Strategic risk communication: A longitudinal analysis of a community’s emergency response awareness and practices.. National Communication Association.
Palenchar, M. J. (2003).  Strategic risk communication and community relations: An analysis of sustained emergency response campaigns.. International, Interdisciplinary Public Relations Research Conference.
Palenchar, M. J., & Heath R. L. (2003).  Sustained strategic risk communication: A longitudinal analysis of community’s zones of meaning. .. Association for Education in Journalism and Mass Communication.
2002
Palenchar, M. J., & Heath R. L. (2002).  Another piece in the risk communication model: An analysis of risk communication process and communication content. Journal of Public Relations Research,. 14, 127-158.
Fitzpatrick, K., & Palenchar M. J. (2002).  Front groups and “Astroturf” lobbying: Legal ramifications for public relations.. Public Relations Society of America’s Communications Sciences Division for The International, Interdisciplinary Public Relations Research Conference.

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