CCI Research Presentations and Publications
Hoes and Hashtags: Constructions of Gender and Race in Trending Topics. (Hendrickson, E., Ed.).Social Semiotics. 24(2),(2014).
Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.(2007).
Coverage of female and minority athletes: A comparison of the 1984 and 2004 Summer Olympics in Sports Illustrated magazine. AEJMC Southeast Conference.(2006).
Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.(2006).
Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.(2005).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
Information and women’s power: empowering women to share, acquire, and preserve knowledge with institutional repositories. Women and Power Conference.(2005).
The Intertwining of Poverty, Gender, and Race: A Critical Analysis of Welfare News Coverage from 1993-2000. Race, Gender & Class in the Media. 12, 9-32.(2005).
Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association Conference.(2005).
Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.(2004).
Gender stereotypes in sports programming commercials: A content analysis. Association for Education in Journalism and Mass Communication Conference.(2004).
Intertwining of Poverty, Gender, and Race: A Critical Analysis of Welfare News Coverage from 1993-2000. International Communication Association Conference.(2004).
Sex in magazine advertising. Association for Education in Journalism and Mass Communication Conference.(2004).
Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.(2004).
An update on sex in magazine advertising: 1983 to 2003. Journalism and Mass Communication Quarterly. 81, 823-837.(2004).
Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.(2003).
For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.(2002).
Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices. Annual conference of AEJMC.(2002).
Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.(2002).
Working women's sociodemographic characteristics across stages of adult development. American Association of Family and Consumer Sciences.(2002).
You're in our world now: Sex and gaming styles in massive multiplayer online gaming. annual meeting of the International Communication Association.(2002).
Action-Oriented Outcomes for Empowerment of Sexual Minorities: A Situated Study of an Online Mailing List. 2nd Conference of the Association of Internet Researchers.(2001).
Collaborating with the community: Putting feminist theory into practice. annual meeting of the National Communication Association.(2001).
For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.(2001).
Japanese Teenage Girls: Their Ad-Inspired Social Comparison Behavior and Perceptions of Women’s Roles. Gazette: The Journal of International Communication. 63, 25-40.(2001).
A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.(2000).
One click forward and two clicks back: portrayal of women using computers in television commercials. Women's Studies in Communication. 23, 392-412.(2000).
Portrayal of women using computers in television commercials. annual meeting of AEJMC, Commission on the Status of Women.(1999).
Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.(1998).
Balancing the feminist standpoint theory scales: Examining the pros and cons for communication research. annual meeting of the National Communication Association.(1997).
Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. American Marketing Association Advertising Winter Conference.(1997).
Men will be "boys" and women will be ''whores". (Sypher, B. D., Ed.).Case Studies in Organizational Communication. 2, 337-352.(1997).
Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. (Macklin, C. M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.(1997).
TV News Judgment: A Direct Comparison of Women and Men. 13th Annual Conference on Women and Higher Education, University Center, Texas Tech.(1997).
Ad-inspired Social Comparison and Beliefs about Women’s Roles Among Adolescent Japanese Females. International Communication Association Conference,.(1996).
Communication-related abilities and individual success in organizations: The moderating role of organizational values and sex. Management Communication Quarterly. 10, 139-167.(1996).
Measuring and understanding the role of standpoints. Conference on Research in Gender and Communication.(1996).
The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.(1996).
Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising. Association for Education in Journalism and Mass Communication Annual Conference.(1996).
Gender and Local TV News Story Assignment. 11th Annual Conference on Women and Higher Education, Godbold Cultural Center, Texas Tech,.(1995).
Reconceptualizing the ICA Communication Audit from a feminist standpoint perspective. Conference on Research in Gender and Communication.(1995).
Collaborative research: Do men and women really view it differently?. annual meeting of the Central States Speech Communication Association.(1994).
Race and Sex in Local TV News On-Air Talent. Ethics, Issues, Roles and Needs Minorities in Contemporary Media, a conference at Texas Tech University.(1989).
Women likely to face salary discrimination in advertising. Journalism Educator. 43, 11-16.(1989).
Salary discrimination against women in entry-level positions in advertising. Eleventh Annual Communications Research Symposium. College of Communications. 147-65.(1988).