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CCI Research Presentations and Publications

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Author Title Type [ Year(Asc)]
Filters: Keyword is Science and Author is Schumann, David W.  [Clear All Filters]
2007
Waltman, M. S., & Haas J. W. (2007).  Advertising hate on the internet. (Schumann, D. W., & Thorson E., Ed.).Internet advertising: Theory and research. 397-427.
McMillan, S. J. (2007).  Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.