CCI Research Presentations and Publications
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The Effectiveness of a Dialogic Relationship on the Military-Public Relationship. Association for Educators in Journalism and Mass Communication.(2011).
Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity- cause incongruence. Journal of Promotion Management.(In Press).
Celebrity charities: Effects of Celebrity Motive Attribution, Identificaiton and Issue Involvement. American Academy of Advertising.(2011).
Celebrity endorsements and nonprofit charitable organizations: The role of celebrity altruistic motive and identification. Association for Education in Journalism and Mass Communication.(2010).