CCI Research Presentations and Publications
Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity- cause incongruence. Journal of Promotion Management.(In Press).
Effects of celebrity endorsement and patriotism in military advertsing.. Journal of Promotion Management.(In Press).
Effects of crisis efficacy on intentions to follow directive sduring crisis. . International Communication Association.(2015).
The role of social media in local government crisis communicaitons. Public Relations Review. 41(3),(2015).
Exploring Crisis Type and Effects of Planning, Magnitude, and Citizen Satisfaction on Local Government Officials' Evaluations of Crisis Management . International Communication Association.(2014).
Celebrity charities: Effects of Celebrity Motive Attribution, Identificaiton and Issue Involvement. American Academy of Advertising.(2011).
The Effectiveness of a Dialogic Relationship on the Military-Public Relationship. Association for Educators in Journalism and Mass Communication.(2011).
Celebrity endorsements and nonprofit charitable organizations: The role of celebrity altruistic motive and identification. Association for Education in Journalism and Mass Communication.(2010).