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Ron Taylor

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Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
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Taylor, R. E. (2011).  Qualitative Interviewing. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
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Taylor, R. E. (2009).  The Future of Advertising Education. American Academy of Advertising.
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Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
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Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
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Taylor, R. E. (2002).  Qualitative Theory and Method. Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications.
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Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
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Treise, D., Weigold M., & Taylor R. E. (2000).  When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
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Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.
Taylor, R. E. (1999).  A six-segment message strategy wheel. Journal of Advertising Research. 39, 7-17.
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Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
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Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.

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