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Ron Taylor

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2009
Taylor, R. E. (2009).  The Future of Advertising Education. American Academy of Advertising.
2001
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
2000
Treise, D., Weigold M., & Taylor R. E. (2000).  When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
1999
Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.
Taylor, R. E. (1999).  A six-segment message strategy wheel. Journal of Advertising Research. 39, 7-17.
1995
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.

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