Back to top

Sally McMillan

Primary tabs

F
McMillan, S. J., Avery E. J., & Macias W. (2009).  From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. (Loader, B. D., Hardey M., & Keeble L., Ed.).Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. 132-150.
I
McMillan, S. J. (2007).  Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.
G
McMahan, C., & McMillan S. J. (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
H
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
R
McMillan, S. J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..
S
Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.
C
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.

Pages