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Roxanne Hovland

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Conference Proceedings
Blakeman, R., & Hovland R. (2015).  Design Education in an International Context. 9th International Conference on Design Principles and Practices, Chicago, IL.
Harmon, M., Hovland R., & Park J. Seong (2014).  Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.
Hovland, R., & Blakeman R. (2014).  Studying Communication Abroad in the Global Economy. Panel presentation. Proceedings of the American Academy of Advertising.
Conference Paper
Jung, A-reum., & Hovland R. (2014).  Targeting gender: A content analysis of alcohol advertising in magazines. American Academy of Advertising, Albuquerque, NM.
Conference Proceedings
Jung, A-reum., & Hovland R. (2013).  American Academy of Advertising 2013 Annual Conference. Proceedings of the American Academy of Advertising, 2013 Annual Conference. 116-117.
Jung, A-reum., & Hovland R. (2013).  "Targeting gender: A content analysis of alcohol advertising in magazines". American Academy of Advertising. 116-117.
Conference Paper
McMahan, C., Hovland R., & Lee T. (2011).  Cross cultural analysis of gender portrayals in British & American online advertising messages. International Academy of Business Disciplines, New Orleans, LA..
Conference Proceedings
McMahan, C., Hovland R., & McMillan S. J. (2008).  Differences in the Ways Males and Females Engage with and Perceive Internet Advertising. Annual Conference of the American Academy of Advertising.
Book Chapter
Harmon, M. (2007).  Affluenza: Television Use and Cultivation of Materialism. (Hovland, R., Woburg J., & Haley E., Ed.).Readings in Advertising, Society, and Consumer Culture. 81-91.
Conference Proceedings
Hovland, R., Wright E., McMahan C., Hwang J-S., Lee G., & Kim J. (2007).  Gender Role Portrayals in Mainstream and Minority Magazine Advertisements. Annual Conference of the American Academy of Advertising.
Conference Paper
Hovland, R., Wright E., McMahan C., Hwang J-S., Lee G., & Kim J. (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
Kim, S., & Hovland R. (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
Journal Article
Hovland, R., McMahan C., Lee G., Hwang J-S., & Kim J. (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
Conference Paper
Hovland, R. (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
Hovland, R., McMahan C., & Shoop T. (2004).  Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.
Hovland, R., & Wolburg J. (2004).  Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.
Hovland, R., Hwang J-S., Kim J., & Lee G. (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
Hovland, R. (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
Haley, E., Hovland R., & Hoy M G. (2002).  Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.
Hovland, R., Lee G., & Hwang J-S. (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
Hwang, J-S., Hovland R., & Hoy M G. (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Haley, E., Hovland R., Wilkinson J., & Hinton M. (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
Conference Paper
Hovland, R. (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Morrison, M., King R. E., & Hovland R. (1997).  Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. American Marketing Association Advertising Winter Conference.
Book Chapter
Morrison, M., King R. E., & Hovland R. (1997).  Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. (Macklin, C. M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.
Conference Paper
Wolburg, J., Hovland R., & Hopson R. E. (1997).  Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.
Book Chapter
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Hovland, R., & Haley E. (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Conference Paper
Hovland, R. (1994).  Baggage labels and the Grand Tour. Popular Culture Association.
Journal Article
Haley, E., & Hovland R. (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Conference Paper
Hovland, R., Klaus K., & Haley E. (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
Book Chapter
Hovland, R. (1992).  Canyon Breweries: Gloster Beer. (Nevett, T., Ed.).Advertising Management: Case Analysis Manual.
Journal Article
Hovland, R., & Taylor R. E. (1990).  Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.
Conference Paper
Bowles, D., & Marcum H. (1990).  The Chilling Effect of Libel on Tennessee Newspaper Editors. (Hovland, R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.
Journal Article
Hovland, R., & Taylor R. E. (1990).  Recent developments in commercial speech doctrine. Communications and the Law. 12, 3-14.
Conference Paper
Hovland, R., & Taylor R. E. (1989).  Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.
Conference Paper
Hovland, R. (1989).  Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom. Annual Conference of the American Academy of Advertising.
Hovland, R., & Frazer C. (1989).  Teaching the Advertising and Society Course. Annual Conference of the American Academy of Advertising.

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