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Eric Haley

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Chen, H., Haley E., & Deterding A. (In Press).  "Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.
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Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
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Haley, E. (2012).  "Involvement". Advertising Theory. 120-132.

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