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Social Media Week - 2013

SMW Logo

UT Social Media Week

April 2 – 4, 2013

facebookwww.facebook.com/UTSMW
Twitter@UTSMW

Instagram: ut_socialmediaweek 

Vine:@utsmw

 

All sessions carried live and archived on UStream, http://www.ustream.tv/channel/utsmw.

Please contact Karen Robinette at 865.300.0220 or krobine2@utk.edu for information about 2014 SMW sponsorships.

Official Sponsors

Media Sponsor: WBIR-TV WBIR-TV Beverage Company Sponsor: Coca-Cola Coca-Cola
Keynote Luncheon Sponsor: Calhoun's Calhoun's Networking Social Event Sponsor: Latitude 35 Latitude 35

Social Media Week Preview Event

Monday, April 1, 2-3:30 pm at McClung Museum
Behind the Scenes "Social" @McClungMuseum

UT students, staff/faculty, and community members are invited to join a behind the scenes social at the McClung as part of UTSMW on April 1st from 2-3:30 pm. Attendees must be 18 or older. To request a spot, register at: http://mcclungmuseumsocial.eventbrite.com/. The event hashtag will be: #mcclungsocial.

Session Schedule

Tuesday, April 2, 2013

Kick Off Breakfast (CCI faculty & staff only) 8:00 – 9:15 a.m. Scripps

Speaker: Andy Havens

Session Title: Social Marketing. Pick One.

Session Description: Havens will introduce some ideas about how the information and media ecosystems are challenging long-held beliefs about communications. And about how being comfortable with a bit more chaos may, in the end, help your bottom line.

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Session 1 9:40 – 10:55 a.m. Scripps

Speaker: Laura Bower, APR, UT alum, Senior Vice President, Director of Public Relations & Social Media, The Tombras Group

Session Title: Ambient Intimacy: A Social Media Primer

Session Description: This session will offer an overview of the social media sites that matter in 2013 as well as a brief retrospective for context. What channels are relevant and why? Who's on social and what are the implications for corporate communications? Learn best practices for brands in the social space as well as guidelines for effective personal branding.

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Session 2 2:10 – 3:25 p.m. Scripps

Speakers: Thomas Satkowiak- Associate Media Relations Director, University of Tennessee Men’s Basketball (UT alum), Nathan Elliott- Director of Promotions and Game Ops, Knoxville Ice Bears (UT Alum), Morgan Andrew- Social Media Coordinator, Atlanta Falcons NFL

Session Title: Social Media in Sports

Session Description: This session will offer an overview of how social media is used daily across collegiate and professional sports. What social media platforms are used and how successful they are in branding the team and organziation.

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Wednesday, April 3, 2013

Session 3 9:05 – 10:00 a.m. Scripps

Speakers: Eric Haag, UT Director of Alumni Programs (UT Alum); Catherine Shteynberg, UT Assistant Curator and Web/ New Media Coordinator, McClung Museum; and Jason Yellin, UT Assistant Athletic Director for Media Relations

Session Title: @UTweet: Connecting Through Social Media

Session Description: New media desginers and experts from some of UTK's most widely followed Twitter accounts (@tennalum, @Vol_Sports, @McClungMuseum) will share their experiences utilizing social media on the UT campus in their highly relevant panel presentation.

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Session 4 11:15 a.m. – 12:30 p.m. Scripps

Speaker(s): Margo Hughes, Dunkin Donuts Field Marketing Manager (UT alum), Russell Parrish, Account Director, R/GA, and Andrew Foust, Digital Business Development Manager, McCormick & Company, Inc. (UT alum)

Session Title: Social Media and Branding

Session Description: Join us for a case study approach looking at how two major brands, Dunkin Donuts and McCormick & Company, have used social media successfully to increase product awareness, consumer engagement and ultimately sales.

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Session 5 2:00 – 3:15 p.m. Scripps

Speakers: Erwin Penland Panelists: Kevin Purcer, Rich Cutter, Curtis Rose (UT Alum), Brittany Hunley (UT Alum)

Session Title: What Financial Portfolios Can Teach Us About Content Marketing

Session Description: Despite its growth, many brands still struggle with forming a structure for their content marketing practice. In this session, you will learn what the principles of managing a financial portfolio can teach you about content marketing and how to set yourself up for long-term success.

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Social Media Networking Social 5:30 – 6:30 p.m. Latitude 35

*Sponsored by CCI Development

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Session 6 6:45 – 8:00 p.m. Latitude 35

*Sponsored by Ad Club, PRSSA, SPJ, NSSA, Comm Studies clubs

Speakers: Hugh Acheson, Claire Connors, Matt Hendrickson, Dr. Elizabeth Hendrickson (Moderator)

Session Title: That's Twitter-tainment: Social media's impact on the entertainment industry

Session Description: Panel discussion about strategies (and the accompanying stories) to both get the word out and keep the word in, especially when it involves celebrities and entertainment.

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Thursday, April 4, 2013

Session 7 9:40 – 10:55 a.m. CCI Auditorium

Speaker: Kevin Kirksey, Senior Director, Brand Communications and Digital, North America - NIKE (UT Alum)

Session Title: Storytelling and Social Media: Part I

Session Description: A great story will engage, inspire and ultimately move the masses. An innovative social plan is no longer a chapter in that story, it’s a thread that holds the narrative together. It ignites, spreads, personalizes and concludes the story. In this session, Kirksey will hold an interactive session on the components of great storytelling, and how social connectivity allows a story to be more powerful than ever before.

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Session 8 11:10 a.m. - 12:25 p.m. Scripps

Speaker: Matt Ridings, Co-founder & CEO SideraWorks (UT Alum)

Session Title: The Evolution To Social Business

Session Description: The term 'Social Business' has quickly become the term du jour. Along with its popularity has unfortunately come a common misapplication of the term by vendors and a great deal of resulting confusion. In this session you'll gain clarity on its meaning, why it's so important for executives to understand if they're going to compete, why it's important for individuals in the social media space to understand for their career planning, and a clear path to get started evolving a business beyond just the veneer of social media. Plenty of time will be set aside for Q&A to try and tackle specific questions so come prepared!

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Keynote Luncheon (This invitation only event is at capacity. If you received an invitation and would like to attend, please notify Courtney Childers to be added to the waiting list.) 12:30 – 1:55 p.m. Scripps

Speaker: Kevin Kirksey, Senior Director, Brand Communications and Digital, North America - NIKE (UT Alum)

Session Title: Storytelling and Social Media: Part II

Session Description: A great story will engage, inspire and ultimately move the masses. An innovative social plan is no longer a chapter in that story, it’s a thread that holds the narrative together. It ignites, spreads, personalizes and concludes the story. In this session, Kirksey will discuss the components of great storytelling, and how social connectivity allows a story to be more powerful than ever before.

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