Social Media Week


March 30 - April 2, 2015    @UTSMW      @utsocialmediaweek



WATE-TVCocaCola  dead end bbq

A Special Thank You to Our Sponsors!

All sessions are carried live and archived on UStream,

Please contact Courtney Childers at 865.974.5108, or

Ashley Sams at for information about 2015 UTSMW.


Monday, March 30, 2015 Kick Off Session 1:30- 3:00 pm, Location: Scripps


Nigel HolderbySpeaker:  Nigel Holderby, Vice President of Communications, United Way of the Ozarks

Biography:  Nigel Holderby, a lifelong Missouri girl, found her calling in nonprofit work while serving as a volunteer for the American Red Cross of Southern Missouri.  A Missouri State University graduate, with a degree in Interior Design, her passion for communication was born during her first disaster deployment, to Joplin Missouri in 2011. Given the opportunity to take a paid staff position with the chapter, she became the Regional Communication Officer and obtained her master’s in communication from Drury University in 2014. Currently Nigel serves as Vice President of Communication for the United Way of the Ozarks.

Social Media Accounts: Twitter| @GirlNigel, @UnitedWayOzarks, @RedCross           Instagram| Girl_Nigel, UWOzarks, americanredcross

Session Title: "Social Media-Power Up"

Session Description:  Social Media is a powerful tool for communication personally, professionally, and for an organization. In this session we will explore ways to “power up” your content through understanding the power of relationships and knowing your platform audiences.

Tuesday, March 31, 2014   9:40- 10:55 am, Location: Scripps                

Morgan Ashpitz Speaker: Morgan Ashpitz, Global Marketing Solutions, Facebook

Biography: Morgan Ashpitz is on the Global Marketing Solutions team at Facebook where she focuses on helping brands drive business results through the power of Facebook marketing. Prior to beginning her career at Facebook, she graduated from The University of Tennessee School of Communication Studies (2012). Since graduating, Morgan has moved back to her hometown of Austin, Texas and also worked for a local advertising agency. Her foundation of knowledge from UT has helped drive her passion for connecting people to the brands they care about.

Social Media Accounts: /facebook

Session Title:  "Facebook for Business: The Story & The Stats" 

Session Description: Founded in 2004, Facebook's mission is to give people the power to share and make the world more open and connected. During this session, I am going to talk about how Facebook is making marketing personal again through the evolving landscape and our suite of solutions.

Tuesday, March 31, 2015      11:10 – 12:25 pm, Location: Scripps                

Tommy Thigpen

Panelists: Coach Tommy Thigpen, Linebackers Coach, UT Football & Brent Hubbs,

Biography: Tommy Thigpen, coached and played in seven bowl games in his career including Vols 2015 TaxSlayer Bowl Championship team. He spent 2009-12 seasons in the SEC at Auburn, winning the 2010 season BCS Championship. Thigpen was named the National Recruiter of the Year a second time by in 2013 after helping to sign the No. 5 recruiting class in the nation. Before coming to The University of Tennessee Knoxville, he worked as Tigers' linebackers coach in 2012 after serving as safeties coach from 2009-11. He previously coached at Illinois and Bowling Green. After an All-ACC career at UNC, was drafted by the New York Giants in the fifth round of the 1993 draft.  He also played for the Barcelona Dragons in the World League of American Football in 1995-96. Thigpen and his wife, Jacinda, have two children, Asia and Naja.

Social Media Accounts: Twitter| @UTCoachThig


Social Media Accounts:

Session Title: "The Power of Social Media in Collegiate Recruiting"

Session Description: COMING SOON

Tuesday, March 31, 2015      2:10- 3:25 pm, Location: Scripps         

Panelists: Rebekah Winkler, Social Media Manager  & Jacob Rudolph, Marketing Director, UT Communications & Marketing


Social Media Accounts: COMING SOON

Biography: COMING SOON

Social Media Accounts:  COMING SOON

Session Title: "The Power T and Rebranding of UT Knoxville"

Session Description: COMING SOON

Wednesday, April 1, 2015      10:15- 11:30 am, Location: Scripps         

Speaker: Stephen Anfield

Biography: COMING SOON

Social Media Accounts: COMING SOON

Session Title: COMING SOON

Session Description: COMING SOON

Wednesday, April 1, 2015    1:30- 3:00 pm, Location: Scripps

alexgSpeaker: Alex Goldschmidt, Tiny Horse

Biography: Alex Goldschmidt is a former college a cappella singer and public relations major. After graduating from Boston University, he moved back to New York and worked for a small public relations firm while, at the same time, satisfying his insatiable thirst for pop culture through social media and building a strong personal following. Social media eventually became a full time profession when he left his public relations firm in 2014 for a digital strategy firm named Tiny Horse, hwere he has worked on America's Got Talent and is now working on The Voice. He now lives wherever the work is.

Social Media Accounts: Twitter, Instagram, Vine, Tumblr| @alexandergold            Snapchat|  @mralexandergold

Session Title: "The Science of Social Media"

Session Description: Tips and tricks from a social media personality on how to leverage the Internet to change your life and career.

Thursday, April 2, 2015     9:40- 10:55 am, Location: Scripps

Luke Burke

Speaker: Luke Burke, HLN- Social Media Producer

Biography: Luke Burke began his career at MTV Networks. During his tenure at MTV News, Luke coordinated over 250 daily news shoots with celebrity talent. In 2010, Luke joined the BET News team and launched the departments’ social media platform -- integrating social media into the daily news cycle. In 2013, Luke signed on with True Entertainment as a field AP for Bravo's hit series "The Real Housewives of Atlanta." Season six gained record numbers for the housewives franchise and the BRAVO Network. In 2014, Luke returned to news as Social Media Producer at Turner's Headline News (HLN)

Social Media Accounts: Twitter/ Instagram| @LukeBurke

Session Title: "Do what you love"

Session Description: What do you want to be when you grow up? A question we have all been asked and often ask ourselves throughout our lives and careers. Social media is a fairly new phenomenon that began for use as leisure and has now become essential to the news cycle. Exploring how we got here and where we will go.

Keynote Luncheon  (This event is invitation only due to room capacity.)   11:30 am– 12:30 pm, Location: Scripps              


Sponsored by: Dead End BBQ

Social Media Accounts: COMING SOON

Session Title:  COMING SOON

Session Description: COMING SOON

Luncheon Reservation Form