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The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness

By tbiswas
Created Mar 10 2008 - 2:12am

Publication Type  Conference Paper [1]
Year of Publication  2007
Authors  Lee, Yoon-Joo [2]; Eric Haley [3]
Conference Name  American Academy of Advertising

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5246

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Lee
[3] http://www.cci.utk.edu/biblio/author/Haley