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Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions

By tbiswas
Created Mar 10 2008 - 2:09am

Publication Type  Conference Paper [1]
Year of Publication  2007
Authors  Kim, Sora [2]; Gi-Yung Koo [3]; Eric Haley [4]
Conference Name  American Academy of Advertising

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5245

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Kim
[3] http://www.cci.utk.edu/biblio/author/Koo
[4] http://www.cci.utk.edu/biblio/author/Haley