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Value Congruency Effects of Advertising on Attitude and Behavioral Intentions

By haley
Created Mar 10 2008 - 1:50am

Publication Type  Conference Paper [1]
Year of Publication  2007
Authors  Kim, Sora [2]; Haley, Eric [3]
Conference Name  AEJMC
Conference Location  Washington D.C

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5241

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Kim
[3] http://www.cci.utk.edu/biblio/author/Haley