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Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising
By retaylor
Created Mar 10 2008 - 1:46am

Publication Type  Conference Paper
Year of Publication  2007
Authors  Eric Haley [1]; Margaret Morrison [2]; Ronald E. Taylor [3]
Conference Name  AEJMC
Conference Location  Washington D.C

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5239

Links:
[1] http://www.cci.utk.edu/biblio/author/Haley
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/Taylor