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How Advertising Creatives Define Effective Account Planning
By retaylor
Created Mar 10 2008 - 1:43am

Publication Type  Conference Paper
Year of Publication  2008
Authors  Haley, Eric [1]; Ronald E. Taylor, Margaret Morrison [2]
Conference Name  American Academy of Advertising
Conference Location  San Mateo, CA

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5237

Links:
[1] http://www.cci.utk.edu/biblio/author/Haley
[2] http://www.cci.utk.edu/biblio/author/Ronald E. Taylor