| Publication Type | Conference Proceedings | |
| Year of Publication | 2007 | |
| Authors | Avery, E.J. [1]; Hennink-Kaminsi, H. [2]; Lariscy, R.W. [3]; Tinkham, S. [4] | |
| Conference Name | American Academy of Advertising |
Links:
[1] http://www.cci.utk.edu/biblio/author/Avery
[2] http://www.cci.utk.edu/biblio/author/Hennink-Kaminsi
[3] http://www.cci.utk.edu/biblio/author/Lariscy
[4] http://www.cci.utk.edu/biblio/author/Tinkham