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Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges

By mpalench
Created Jan 26 2008 - 11:47pm

Publication Type  Conference Paper [1]
Year of Publication  2008
Authors  Palenchar, M. J. [2]; Freberg, K. [3]
Conference Name  International Conference on Corporate Reputation, Brand, Identity and Competitiveness

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/5053

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Palenchar
[3] http://www.cci.utk.edu/biblio/author/Freberg