Celebrating the Past, Visioning the Future
30th Annual  Reserach Symposium
College of Communication and Information
Carolyn P. Brown Memorial University Center
February 29, 2008

Download a copy of the program [1] [2]

Except where noted, all papers and posters are in pdf form. If you do not have Adobe Acrobat Reader installed, download it [3] for free.

8:00-8:30 a.m.  Registration and Continental Breakfast (UC 225)

8:30-9:15 a.m.  Contributed Paper Session 1: Informing Higher Education Decision-Making (UC 223-224)

Moderator: Dr. Michael Palenchar, School of Advertising and Public Relations

• "Students Don't Just Have Carte Blanche to do Whatever They Want": A Qualitative Investigation of Public College and University Administrators' Perceptions on their Role as Overseers of the Student Press after Hosty v. Carter [4]
  James E. Miller, PhD Student, University of Tennessee
• Information Needs and an Effective Information Support System for African-American Graduate Students [5]
  Dr. Bharat Mehra, Assistant Professor, University of Tennessee
  Cheryl Ann Lambert, PhD Student, University of Tennessee
• Policymaking: Perspectives of College Administrators Session
  Carolyne N. Atono, PhD Student, University of Tennessee

9:20-10:05 a.m.  Contributed Paper Session 2: Multiple Methods for Understanding Behavior (UC 223-224)

Moderator: Dr. Margaret Morrison, School of Advertising and Public Relations

• Public Relations Segmentation: A Viable Tool for Audience Analysis to Distinguish Generational Behaviors among Travelers to Tennessee
  [6]Dr. Lisa Fall, Associate Professor, University of Tennessee
• The Development of a Communication Specific Multitasking Measurement Instrument [7]
  Alla Kushniryk, PhD Student, University of Tennessee

10:05-10:35 a.m.  Coffee Break and No-Conflict Poster Session (UC 227)

Poster judging during this time.

10:05 a.m.-2:00 p.m.  Poster Session

• An Age-Based Comparison of Information Seeking Habits at the McClung Historical Collection of the Knox County Public Library System
  [8]Jamie Osborn, MS Student, University of Tennessee
• There is No Right Answer: Exploring the Meaning of Ethics to Journalism Students [9]
  Allyson Beutke DeVito, PhD Student, University of Tennessee
• Diversity, Equity and Inclusion in Education: The Highlander Center in Appalachia [10]
  Bernardo H. Motta, PhD Student, University of Tennessee
• How the Embedded Media are Perceived by Combat Troops Preparing to Deploy for the Iraq War [11]
  Jeanine Kabrich, PhD Student, University of Tennessee
• The Development of an Ethnoterrorist
  Justin Davis, PhD Student, University of Tennessee
• Generation Next: Media and "Affluenza"
  [12]Dr. Mark Harmon, Associate Professor, University of Tennessee
  Shu-Yueh Lee, PhD Student, University of Tennessee
• Cosmetic Surgery in Women's Magazines: the 1960s and the 1980s
  [13]Shu-Yueh Lee, PhD Student, University of Tennessee
  Dr. Naeemah Clark, Assistant Professor, University of Tennessee
• Asian Stereotypes Lost or Found in the First Season of TV Series "Lost"? [14]
  Tulika Biswas, PhD Student, University of Tennessee
  Taewoo Kim, PhD Student, University of Tennessee
  Lei Wu, PhD Student, University of Tennessee
  Liuyan Yang, PhD Student, University of Tennessee
• Societal Culture a Determinant for Organizational Public Relations in Romania
  Antoaneta Vanc, PhD Student, University of Tennessee
• Videojournalism & Newsgathering: Perceptions of Quality, Technology and Diversity While Going at It Alone 
  [15]Charlie Gee, PhD Student, University of Tennessee
• From Supersizing to Healthy: Can McDonald's Change Its Image Among Today's College Students? [16]
  Karen Freberg, PhD Student, University of Tennessee
• The Effect of Instructional Questioning on High School Students' Assessment of Media Messages [17]
  Joan Lange, MS Student, University of Tennessee
• Project Proposal IS 565-Digital Library Project [18]
  LouAnn Blocker, MS Student, University of Tennessee
  Bridger Dyson-Smith, MS Student, University of Tennessee
  Roger Weaver, MS Student, University of Tennessee

10:35-11:20 a.m.  Contributed Paper Session 3: Ensuring Individual Rights and Needs (UC 223-224)

Moderator: Dr. Mark Harmon, School of Journalism and Electronic Media

• Absence of Actual Malice: Protecting the Reputations of Public Figures While Upholding the First Amendment [19]
  Glenn T. Hubbard, PhD Student, University of Tennessee
• Awareness, Attitudes and Utilization of Community Right to Know: Public Relations Practitioners and Environmental Risk Communication
  [20]Bernardo H. Motta, PhD Student, University of Tennessee
  Dr. Michael J. Palenchar, Assistant Professor, University of Tennessee
• Reality-Based Television vs The Civil Right to Privacy: A Battle of Access [21]
  Charlie Gee, PhD Student, University of Tennessee

11:25-12:25 p.m.  Distinguished Alumni Research Panel (UC 223-224)

Moderator: Dr. Sally McMillan, Associate Dean of Academic Affairs

• Dr. David Sumner, Professor of Journalism, Ball State University, Muncie, Indiana
  PhD Mass Communications, University of Tennessee, 1989  
• Dr. Debbie Treise, Professor, Department of Advertising and Associate Dean of Graduate Studies, College of Journalism and Communications, University of Florida, Gainesville, Florida
  PhD Communications, University of Tennessee, 1992
• Dr. Kandi Walker, Associate Professor, Department of Communication, University of Louisville, Louisville, Kentucky
  BA, Speech Communication, University of Tennessee, 1994
• Mr. John Wilkin, Associate University Librarian for Library Information Technology and Technical and Access Services, University of Michigan, Ann Arbor, Michigan
  MLS (School of Library and Information Science), University of Tennessee, 1986

12:30-2:00 p.m.  Lunch and Keynote Speaker (University Center Ballroom)

Introduction of Speaker: Dean Michael Wirth

• Presentation Title: "Research in a Changing World [22]" (PowerPoint file, 2.6 mb)
  Reggie Murphy, Director, Research Services, Gannett Co., Inc.
  PhD, Communications, The University of Tennessee, 1998. 

2:00-3:00 p.m.  Contributed Paper Session 4: Learning from the Past: An Historical Perspective (UC 223-224)

Moderator: Dr. Michelle Violanti, School of Communication Studies

• The Eternal Librarian: Tracing the Archetypal Librarian Through History
  [23]Stephen Bales, PhD Student, University of Tennessee
• Realities of the Montgomery Bus Boycott: A Phenomenological Pilot Study of Former Participants
  [24]Felicia McGhee-Hilt, PhD Student, University of Tennessee
• From Words to Action: The Origins of Political Trends in American Environmental Communication (1847-1892)
  [25]Bernardo H. Motta, PhD Student, University of Tennessee
• Frames of Mountaintop Removal in Print Journalism [26]
  Amanda Womac, MS Student, University of Tennessee

3:05-3:50 p.m.  Contributed Paper Session 5: Focusing on Behavior  (UC 223-224)

Moderator: Dr. Kimberly Black, School of Information Sciences

• Affluenza Effects in a Broad Context: Six Further Tests of the TV-Materialism Link [27]
  Dr. Mark Harmon, Associate Professor, University of Tennessee
• A Cross National Study of the Effects of Country of Origin, Brand Familiarity and Ethnocentrism in Brand Evaluation
  [28]Huan Chen, PhD Student, University of Tennessee
• Third-Person Effect and the Children's Advertising Review Unit
  [29]Charles Primm, MS Student, University of Tennessee

3:50-4:00 p.m.  Closing and Presentation of Awards (UC 223-224)

Dr. Carol Tenopir, Director, Center for Information and Communication Studies

• Best Doctoral Paper - James E. Miller, "Students Don't Just Have Carte Blanche to do Whatever They Want": A Qualitative Investigation of Public College and University Administrators' Perceptions on their Role as Overseers of the Student Press after Hosty v. Carter [4]
• Best Master's Paper - Amanda Womac, Frames of Mountaintop Removal in Print Journalism [26]
• Best Collaboration - Dr. Michael Palenchar and Bernardo Motta, Awareness, Attitudes and Utilization of Community Right to Know: Public Relations Practitioners and Environmental Risk Communication [20]
• Best Poster (Tie) - Karen Freberg, From Supersizing to Healthy: Can McDonald's Change Its Image Among Today's College Students? [16] and
  Tulika Biswas, Taewoo Kim, Lei Wu, Liuyan Yang, Asian Stereotypes Lost or Found in the First Season of TV Series "Lost"? [14]

Symposium Committee
Dr. Kimberly Black, School of Information Sciences
Dr. Ed Caudill, School of Journalism and Electronic Media
Dr. Mark Harmon, School of Journalism and Electronic Media
Ms. Diana King, Administrative Services Assistant
Dr. Kenneth J. Levine, School of Communication Studies
Dr. Margaret Morrison, School of Advertising and Public Relations
Mr. Bernardo Motta, PhD Student, University of Tennessee
Dr. Lorraine Normore, School of Information Sciences
Dr. Michael Palenchar, School of Advertising and Public Relations
Ms. Bobbie Suttles, Center for Information and Communication Studies 
Dr. Carol Tenopir, School of Information Sciences and Director, Center for Information and Communication Studies
Dr. Michelle Violanti, School of Communication Studies