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The effectiveness of an altruistic appeal in the presence and absence of favors

By mkotowsk
Created Aug 27 2007 - 1:36pm

Publication Type  Journal Article [1]
Year of Publication  2001
Authors  Boster, F. J. [2]; Fediuk, T. A, [3]; Kotowski, M. R. [4]
Journal Title  Communication Monographs
Pages  340-346

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Source URL: http://www.cci.utk.edu/node/4167

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Boster
[3] http://www.cci.utk.edu/biblio/author/Fediuk
[4] http://www.cci.utk.edu/biblio/author/Kotowski