Donnellan, L.M. and Bonnie Riechert. "Building Team Skills: Using Personality Types and Cognitive Styles." In Learning to Teach: What You Need to Know to Develop A Successful Career as a Public Relations Educator, 3rd ed. New York: Public Relations Society of America, 151-158, (2003).
Fall, Lisa T. "Reaction in Action: A National Investigation of How the Domestic Travel Industry Uses Public Relations Communication Strategies and Tactics in the Wake of Sept. 11." In Business Research Yearbook 10 (2003): 57-61.
_________. "Examining the Economic Value of Publicity and Promotional Activities among State Tourism Communication Programs." Journal of Promotion Management 8 (2003) (2): 35-46.
_________. "A Public Relations Segmentation Study: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Vacation Traveler Publics." Journal of Hospitality and Leisure Marketing, (2003) 11 (1): 5-30.
_________. "Communicating effectively in the wake of adversity: Strategies employed by convention and visitors' bureaus after Sept. 11." Iowa Journal of Communication, Special 9/11 issue, 35, (2003) (1): 125-146.
Fall, Lisa T. and Charles A. Lubbers. "Using a Return-on-Investment Formula to Evaluate State Tourism Promotion Campaigns: A National Study." In Business Research Yearbook 10 (2003): 82-86
Haley, Eric and Anne Cunningham. "Readers' Perspectives on Advertising's Influence in Women's Magazines: Thoughts on Two Practices." Mass Communication and Society 6 (2003) (2): 175-190.
Haley, Eric, Roxanne Hovland, Carol Pardun, Ronald E. Taylor, Debbie Treise, Mike Weigold and Joyce Wolburg. "Ensuring the Longevity of Advertising Education at U.S. Colleges and Universities." Special Topics Panel. Proceedings of the 2003 Conference of the American Academy of Advertising, 39-43.
Hoefges, Michael, Martin E. Halstuk and Bill F. Chamberlin. "Privacy v. FOIA Disclosure Policy: The 'Uses and Effects' Conflict over Personally Identifiable Information in Government Databases." William and Mary Bill of Rights Journal.
Hoefges, Michael. "Protecting Tobacco Advertising under the Commercial Speech Doctrine: The Constitutional Impact of Lorillard Tobacco Co." Communication Law and Policy, 8 (2003) (3), 267-311.
_________. "Disclosure and Disclaimer Requirements in Profession Advertising: Consumer Protectionism and First Amendment Commercial Speech Rights." Paper presented at the 2003 American Marketing Association Marketing and Public Policy Conference.
_________. "Advertising and the First Amendment: The Central Hudson Analysis and the Impact of Lorillard Tobacco Co. v. Reilly." Paper presented at the 2003 National Conference of the Association for Education in Journalism and Mass Communication.
Hoefges, Michael, Martin E. Halstuk and Bill F. Chamberlin. "Personally Identifiable Information in Federal Agency Databases: The Derivative uses Analysis in FOIA Privacy Exemption Cases." Paper presented at the 2003 National Conference of the Association for Education in Journalism and Mass Communication.
Hovland, Roxanne, Juran Kim, Jang-Sun Hwang, and Guiohk Lee. "Sex Role Portrayals in Selected Magazine Advertisements." Paper presented at the 2003 National Conference of the Popular Culture Association.
Hoy, Mariea Grubbs and J. Craig Andrews. "The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard in Televised Advertising Disclosures." Paper presented at the 2003 Marketing and Public Policy Conference.
Hoy, Mariea Grubbs and Joseph Phelps. "Consumer Privacy and Security Protection on Church Web Sites: Reasons for Concern." Journal of Public Policy and Marketing, 22 (2003) (1): 58-70.
Hwang, J.-S., S.J. McMillan and Guiok Lee. "Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy." Journal of Interactive Advertising, 3(2), Available: https://webmail.utk.edu/redirect?http://jiad.org/, (2003). Research also presented at the American Academy of Advertising conference, Jacksonville, FL, (March 2002).
Hwang, J-S. and S.J. McMillan. "Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods." Proceedings of the 2000 Conference of the American Academy of Advertising, (2003) 130-137, Clemson, SC.
Kim, Juran, J-S. Hwang and S.J. McMillan. "Strategies for the Super Bowl of Advertising: An Analysis of Message and Creative Strategies for Commercials and Related Web Sites." Paper presented at the 2003 National Conference of the Association for Education in Journalism and Mass Communication.
McMillan, S.J. and J.-S. Hwang. "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity." Journal of Advertising, 31 (2003) (3): 41-54.
________. "Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China." Journal of Intercultural Communication Research 31 (2003) (2): 107-125.
________. Review. "Critical Perspectives on the Internet." Journalism and Mass Communication Quarterly, (80) (2003) 4: 980 - 981.
McMillan, S.J., and Margaret Morrison. "Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction". Paper presented at the National Conference of the Association for Education in Journalism and Mass Communication, (2003).
Morrison, Margaret and Eric Haley. "Account Planners' Views on How Their Work Is and Should be Evaluated." Journal of Advertising, 32 (2003) (2):7-16.
Morrison, Margaret, Timothy Christy and Eric Haley. "Preparing Planners: Account Planning and the Advertising Curriculum." Journal of Advertising Education, 7 (2003) (1):5-20.
Morrison, Margaret. "Account Planning." In The Encyclopedia of Advertising, (1) (2003): 6-8.
Palenchar, M. J. & R. L. Heath. "Strategic risk communication: A longitudinal analysis of a community's emergency response awareness and practices." Paper presented at the annual meeting of the National Communication Association, Miami, FL, (November 2003). Top Four Paper.
Palenchar, M.J. "Incorporating rhetoric into introductory undergraduate public relations courses." Part of a thematic program panel entitled Diversifying the Curricula by Teaching Across the Disciplines, presented for the annual meeting of the National Communication Association, Miami, FL, (November 2003).
Palenchar, M. J. & R. L. Heath. "Sustained strategic risk communication: A longitudinal analysis of community's zones of meaning." Paper presented at the annual meeting of the Association of Education in Journalism and Mass Communication, Kansas City, MO, (August 2003).
Palenchar, M. J. "Strategic risk communication and community relations: An analysis of sustained emergency response campaigns." Proceedings from the International, Interdisciplinary Public Relations Research Conference, (April 2003).
Riechert, Bonnie. "Food Safety in the News: Trends and Themes." Paper presented at the National Conference of the Association for Education in Journalism and Mass Communication, (August, 2003).
________. Review. "Medical Journalism: Exposing Fact, Fiction, Fraud." Journalism and Mass Communication Quarterly, 59 (2003) (1): 88 - 90.
________. "Research Paper Discussant Comments." Proceedings of the Agricultural Communicators in Education: 212-214, (June 2003).
________. Review. "The Invisible Farm: Worldwide Decline of Farm News and Agricultural Journalism Training." Journalism & Mass Communication Quarterly, 59 (2003) (1): 88 - 90.
________. "To Encourage, Improve, Recognize, and Report Research." Proceedings of the Agricultural Communicators in Education: 5-6, (June 2003).
Shaw, Thomasena & Bonnie Riechert. "Maybe We Should Just Agree to Disagree? Journalism and Public Relations Educators' Attitudes toward Public Relations and the Degree of Coorientational Accuracy that Exists between Them." Paper presented at the National Conference of the Association for Education in Journalism and Mass Communication, (August 2003).
Shaw, Thomasena and Candace White. "Is Media Relations All There Is to Public Relations? Differences in Perceptions between Public Relations and Journalism Educators." Paper presented at the National Conference of the Association for Education in Journalism and Mass Communication, Kansas City, MO, (July 2003).
White, Candace, Sally McMillan, and Jang-Sun Hwang. "Dot.com Fever: Deconstructing the Boom and the Bust." Paper presented at the International Communication Association, San Diego, CA, (May 2003).
Zhou, X. and S.J. McMillan. "E-government in China: A Content Analysis of National and Provincial Websites." In China & the Internet: Technology, Economy, & Society in Transition, 293 - 312. Global Interdisciplinary conference, Los Angeles, CA, (May 2003).