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What you see is what you get: Individualism as a cultural value in primetime TV advertising

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  1994
Authors  Wolburg, Joyce [2]; Taylor, Ronald E. [3]
Conference Name  AEJMC National Convention
Conference Location  Atlanta, GA
Key Words  Advertising [4]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3166

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Wolburg
[3] http://www.cci.utk.edu/biblio/author/Taylor
[4] http://www.cci.utk.edu/biblio/keyword/Advertising