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Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising
By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article
Year of Publication  1998
Authors  Wolburg, Joyce [1]; Taylor, Ronald E. [2]
Journal Title  Developments in Marketing Science
Volume  21
Pages  363-67
Key Words  Advertising [3]

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Source URL: http://www.cci.utk.edu/node/3164

Links:
[1] http://www.cci.utk.edu/biblio/author/Wolburg
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/keyword/Advertising