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Some days are better than others: Beer commercials and the addictive experience

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  1997
Authors  Wolburg, Joyce [2]; Hovland, Roxanne [3]; Hopson, Ronald E. [4]
Conference Name  Annual Conference of The American Academy of Advertising
Key Words  Science [5]; Technology [6]; Engineering and Medical/Health Communication and Information [7]; Medical/Health [8]; Advertising [9]

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Source URL: http://www.cci.utk.edu/node/3163

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Wolburg
[3] http://www.cci.utk.edu/biblio/author/Hovland
[4] http://www.cci.utk.edu/biblio/author/Hopson
[5] http://www.cci.utk.edu/biblio/keyword/Science
[6] http://www.cci.utk.edu/biblio/keyword/Technology
[7] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[8] http://www.cci.utk.edu/biblio/keyword/Medical/Health
[9] http://www.cci.utk.edu/biblio/keyword/Advertising