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Cause-related Marketing

By white
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  2004
Authors  White, Candace [2]
Editor  Heath, Robert
Book Title  Encyclopedia of Public Relations
City  Thousand Oaks Calif.
Publisher  Sage Publications [3]
Volume  1
Pages  118-120
Language  eng
Key Words  Public Relations [4]

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Source URL: http://www.cci.utk.edu/node/3141

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/White
[3] http://www.cci.utk.edu/biblio/publisher/Sage Publications
[4] http://www.cci.utk.edu/biblio/keyword/Public Relations