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When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising
By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter
Year of Publication  2000
Authors  Treise, Debbie [1]; Weigold, Michael [2]; Taylor, Ronald E. [3]
Book Title  Proceedings of the Annual Conference of the American Academy of Advertising
City  Newport, RI
Pages  200-06
Language  eng
Key Words  International and Intercultural Communication and Information [4]; International [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/3138

Links:
[1] http://www.cci.utk.edu/biblio/author/Treise
[2] http://www.cci.utk.edu/biblio/author/Weigold
[3] http://www.cci.utk.edu/biblio/author/Taylor
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/International
[6] http://www.cci.utk.edu/biblio/keyword/Advertising