| Publication Type | Book Chapter [1] | |
| Year of Publication | 1992 | |
| Authors | Treise, Deborah [2]; Taylor, Ronald E. [3]; Wells, Ludmilla [4] | |
| Book Title | Proceedings of the Annual Conference of the American Academy of Advertising | |
| City | San Antonio, TX | |
| Pages | 181 | |
| Language | eng | |
| Key Words | Science [5]; Technology [6]; Engineering and Medical/Health Communication and Information [7]; Medical/Health [8]; Advertising [9] |
Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Treise
[3] http://www.cci.utk.edu/biblio/author/Taylor
[4] http://www.cci.utk.edu/biblio/author/Wells
[5] http://www.cci.utk.edu/biblio/keyword/Science
[6] http://www.cci.utk.edu/biblio/keyword/Technology
[7] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[8] http://www.cci.utk.edu/biblio/keyword/Medical/Health
[9] http://www.cci.utk.edu/biblio/keyword/Advertising