| Publication Type | Journal Article | |
| Year of Publication | 1994 | |
| Authors | Treise, Deborah [1]; Taylor, Ronald E. [2]; Wells, Ludmilla [3] | |
| Journal Title | Health Marketing Quarterly | |
| Volume | 12 | |
| Pages | 125-39 | |
| Key Words | Science [4]; Technology [5]; Engineering and Medical/Health Communication and Information [6]; Medical/Health [7]; Advertising [8] |
Links:
[1] http://www.cci.utk.edu/biblio/author/Treise
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/author/Wells
[4] http://www.cci.utk.edu/biblio/keyword/Science
[5] http://www.cci.utk.edu/biblio/keyword/Technology
[6] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Medical/Health
[8] http://www.cci.utk.edu/biblio/keyword/Advertising