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Messages of individualism in French, Spanish, and American television advertising

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  1998
Authors  Taylor, Ronald E. [2]; Wolburg, Joyce [3]
Journal Title  World Communication
Volume  27
Pages  3-30
Key Words  International and Intercultural Communication and Information [4]; International [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/3134

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/author/Wolburg
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/International
[6] http://www.cci.utk.edu/biblio/keyword/Advertising