| Publication Type | Journal Article [1] | |
| Year of Publication | 1998 | |
| Authors | Taylor, Ronald E. [2]; Sheehan, Kim B. [3] | |
| Journal Title | Journal of Advertising Education | |
| Volume | 2 | |
| Pages | 46-52 | |
| Key Words | Advertising [4] |
Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/author/Sheehan
[4] http://www.cci.utk.edu/biblio/keyword/Advertising