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Six-segment message strategy wheel

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  1999
Authors  Taylor, Ronald E. [2]
Book Title  Proceedings of the Annual Conference of the American Academy of Advertising
City  Albuquerque, NM
Pages  2
Language  eng
Key Words  Advertising [3]

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Source URL: http://www.cci.utk.edu/node/3123

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/keyword/Advertising