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A six-segment message strategy wheel

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  1999
Authors  Taylor, Ronald E. [2]
Journal Title  Journal of Advertising Research
Volume  39
Pages  7-17
Key Words  Advertising [3]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3122

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/keyword/Advertising