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Qualitative theory

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  2002
Authors  Taylor, Ronald E. [2]
Editor  Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E.
Book Title  Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
City  Thousand Oaks, CA
Publisher  Sage [3]
Language  eng
Key Words  Advertising [4]

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Source URL: http://www.cci.utk.edu/node/3119

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/publisher/Sage
[4] http://www.cci.utk.edu/biblio/keyword/Advertising