| Publication Type | Book Chapter | |
| Year of Publication | 2002 | |
| Authors | Taylor, Ronald E. [1] | |
| Editor | Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. | |
| Book Title | Using Qualitative Research in Advertising: Strategies, Techniques, and Applications | |
| City | Thousand Oaks, CA | |
| Publisher | Sage | |
| Language | eng |
Links:
[1] http://www.cci.utk.edu/biblio/author/Taylor