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Qualitative interviewing
By retaylor
Created Aug 27 2007 - 1:34pm

  • Advertising-Public Relations
Publication Type  Book Chapter
Year of Publication  2002
Authors  Taylor, Ronald E. [1]
Editor  Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E.
Book Title  Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
City  Thousand Oaks, CA
Publisher  Sage
Language  eng

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Source URL: http://www.cci.utk.edu/node/3117

Links:
[1] http://www.cci.utk.edu/biblio/author/Taylor