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Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies

By retaylor
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2005
Authors  Taylor, Ronald E. [2]
Conference Name  AEJMC National Convention
Conference Location  San Antonio, TX
Key Words  Advertising [3]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3115

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Taylor
[3] http://www.cci.utk.edu/biblio/keyword/Advertising