| Publication Type | Book Chapter [1] | |
| Year of Publication | 1998 | |
| Authors | Sheehan, Kim Bartel [2]; Hoy, Mariea Grubbs [3] | |
| Editor | Phelps, Joseph | |
| Book Title | Frontiers in Direct Marketing Research | |
| Pages | 67-68 | |
| Language | eng | |
| Key Words | Science [4]; Technology [5]; Engineering and Medical/Health Communication and Information [6]; Digital Technology/Internet [7] |
Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Sheehan
[3] http://www.cci.utk.edu/biblio/author/Hoy
[4] http://www.cci.utk.edu/biblio/keyword/Science
[5] http://www.cci.utk.edu/biblio/keyword/Technology
[6] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet