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Consumers’ perceptions of green cause-related marketing

By white
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2007
Authors  Saylor, Betsy [2]; White, Candace [3]
Conference Name  International Public Relations Research Conference
Conference Location  Miami
Key Words  Public Relations [4]

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Source URL: http://www.cci.utk.edu/node/3087

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Saylor
[3] http://www.cci.utk.edu/biblio/author/White
[4] http://www.cci.utk.edu/biblio/keyword/Public Relations