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A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article
Year of Publication  2002
Authors  Punyapiroje, Chompunuch [1]; Morrison, Margaret [2]; Hoy, Mariea Grubbs [3]
Journal Title  Journal of Current Issues & Research in Advertising
Volume  24
Pages  51-66
Key Words  International and Intercultural Communication and Information [4]; International [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/3076

Links:
[1] http://www.cci.utk.edu/biblio/author/Punyapiroje
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/Hoy
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/International
[6] http://www.cci.utk.edu/biblio/keyword/Advertising