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A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand

By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  2001
Authors  Punyapiroje, Chompunuch [2]; Morrison, Margaret [3]; Hoy, Mariea Grubbs [4]
Editor  Roberts, Marilyn S.; King, Robert L.
Book Title  Asian Conference of the American Academy of Advertising
City  Kazusa, Japan
Publisher  American Academy of Advertising [5]
Pages  64-65
Language  eng
Key Words  International and Intercultural Communication and Information [6]; International [7]; Advertising [8]

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Source URL: http://www.cci.utk.edu/node/3075

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Punyapiroje
[3] http://www.cci.utk.edu/biblio/author/Morrison
[4] http://www.cci.utk.edu/biblio/author/Hoy
[5] http://www.cci.utk.edu/biblio/publisher/American Academy of Advertising
[6] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/International
[8] http://www.cci.utk.edu/biblio/keyword/Advertising