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Behind the Smile: Reading Cultural Values in Thai Television Commercials

By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2004
Authors  Punyapiroje, Chompunuch [2]; Morrison, Margaret [3]
Conference Name  Association for Education in Journalism and Mass Communication conference
Conference Location  Toronto, Canada
Key Words  International and Intercultural Communication and Information [4]; International [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/3074

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Punyapiroje
[3] http://www.cci.utk.edu/biblio/author/Morrison
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/International
[6] http://www.cci.utk.edu/biblio/keyword/Advertising