| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Punyapiroje, Chompunuch [1]; Morrison, Margaret [2] | |
| Conference Name | Asia-Pacific Conference of the American Academy of Advertising | |
| Conference Location | Seoul, Korea | |
| Key Words | International and Intercultural Communication and Information [3]; International [4]; Advertising [5] |
Links:
[1] http://www.cci.utk.edu/biblio/author/Punyapiroje
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[4] http://www.cci.utk.edu/biblio/keyword/International
[5] http://www.cci.utk.edu/biblio/keyword/Advertising