| Publication Type | Conference Paper [1] | |
| Year of Publication | 1997 | |
| Authors | Morrison, Margaret [2]; King, Randall E. [3]; Hovland, Roxanne [4] | |
| Conference Name | American Marketing Association Advertising Winter Conference | |
| Conference Location | St. Petersburg, FL | |
| Key Words | International and Intercultural Communication and Information [5]; Gender [6]; Advertising [7] |
Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/King
[4] http://www.cci.utk.edu/biblio/author/Hovland
[5] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/Gender
[7] http://www.cci.utk.edu/biblio/keyword/Advertising